You can try out our demo app here: https://app.cpa-protocol.com/ and it’s working on Optimism Goerli now.

Stay connect with us on Twitter:

CPAProtocol

Table of content

CPA Protocol Overview

Introduction

CPA Protocol is a revolutionary tool designed to boost active user engagement for various protocols. In an era where user engagement is paramount, CPA Protocol stands out by offering a unique approach to marketing and user interaction.

What is CPA (Cost per Action)?

CPA, or Cost per Action, is an online advertising model where advertisers pay for a specified action from a prospective customer. Unlike CPC (Cost per Click) where payment is made for every click, or CPM (Cost per Mille) where payment is made per thousand impressions, CPA focuses on user actions such as signing up for a service, purchasing a product, or in the case of CPA Protocol, fulfilling specific criteria set by protocols.

image source: https://blog.useproof.com/cost-per-acquisition

How CPA Protocol Works

The CPA Protocol operates through a systematic process that ensures genuine user engagement and effective marketing campaigns. Here's a step-by-step breakdown:

1. Protocol Setup

• Protocols interested in boosting their active user engagement sign up with CPA Protocol.
• They define their criteria for what constitutes an "active user" using the flexibility offered by The Graph integration. This could range from token swaps, liquidity provisions, to any other blockchain-based actions.